FIFA GOLD

What happens when the world’s most recognized brand creates a marketing campaign with the world’s most popular sport? You get a mega FIFA World Cup Trophy Tour sponsored by the Coca-Cola Company which spans 50 countries and 70 days.
In order to build anticipation and hype for the 2010 World Cup in South Africa, FIFA will tour the championship trophy across every nation on the African continent beginning on September 24, 2009 in Cairo, Egypt. Considering ancient Egypt’s affection for gold in the afterlife, it is only seems fitting that the solid gold trophy should begin it’s tour in the land of the pharaohs.
FIFA World Cup Trohpy
The FIFA World Cup Trophy was first presented to West Germany for winning the 1974 FIFA World Cup as a replacement for the Jules Rimet Trophy which was awarded for perpetuity to Brazil as the first 3-time FIFA champion. The trophy is 14.5 inches (36.8 cm) tall and is made of 11 lb (5 kg) of 18 carat (75%) solid gold with a 5.1 inch (13 cm) base.
The 2010 FIFA World Cup Trophy Tour draws on the huge success of the first global Trophy Tour which was held in 2006, visiting 31 cities in 29 countries and covering 63,734 miles (102,570 kms). Tickets to see the trophy are free through various Coca-Cola promotions.
According to the press release, Coke has had a formal association with FIFA since 1974 and an official sponsorship of FIFA World Cup that begin in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup.
The FIFA World Cup Trophy, which is made of solid 18-carat gold with a malachite base, is awarded every four years to the winner of the FIFA World Cup football tournament. The design, by Italian artist Silvio Gazzaniga, illustrates two athletes victoriously holding up the world. The one-of-a-king trophy is 14.5 inches in height, and weights 13.61 pounds.
The FIFA World Cup Trophy made its first appearance in 1974, replacing the original Jules Rimet Trophy which was awarded from 1930 to 1970. The back side of the base is engraved with the year and country of the World Cup winning team. Italy holds the current World Cup title, after defeating France during the 2006 tournament.